Lose It – Get ready to rock your goals

[App] Lose It – Calorie Counter

Lose ItLose It : is the world’s most fun and effective weight loss program!

Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.


50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Google Fit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA.

Download Lose It! today, and you’ll see how easy it is to get started!

Lose It user reviews :

I’ve been using this app for about 6 months, and it’s definitely helped me lose weight and make better food choices. However, I am giving it only 3 stars instead of 5 for one single reason. The absolutely annoying and awful popup ad asking me to buy premium, every day, multiple times a day. Sometimes it’s even delayed, causing me to accidentally tap it. This app has been a big part of improving my diet and health; it’s such a shame it has become marred in my mind by this aggresive ad tactic.
  • FitNow, Inc.April 18, 2019
  • Sorry to hear of the trouble! Please send us an email via loseit.live/help so we can look into what’s going on here. The more detail you can provide about what exactly you are experiencing (including screenshots if that helps demonstrate the problem) the quicker we’ll be able to troubleshoot! Best

I am liking this so far. It’s pleasant to look at and user friendly. I like that there are verified foods so you know that the accuracy of the information has been checked. I do wish there was a way to enable a carb cycling or macronutrient cycling feature where you could set two different macro targets, label them, and at the beginning of the day choose which one you are targeting to hit. No calorie counting app I’ve tried so far does this, to my knowledge. It would definitely help with trending

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